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The summertime 2017 box office , wide seen as one of the most disappointing in recent memory , mail the last cumulative sum since 2006 . While there were hits likeGuardians of the Galaxy Vol . 2andWonder Womanthat had prolong runs of dominance , the success of those films were offset by a number of would - be tentpoles that failed to leave an belief . Critical dud such asPirates of the Caribbean : Dead human beings say No TalesandThe Mummywere non - starters , and even some clap works likeWar for the Planet of the Apesstruggled commercially . Things were made worse towards the end of the season , as the past two week had zero high-pitched - profile unexampled releases .
Anticipated film includingIT , Thor : Ragnarok , Justice League , andStar Wars : The Last Jedishould turn things around in the declension / winter , but the summertime is typically when the studios await to make the most of their money . unluckily , that was n’t the character this year , and we now know just how bad thing were for administrator .
According toEW , summertime 2017 ’s total revenue was $ 3.8 billion , which sounds like a circle of cash , but is really a 14 percentage decline from last twelvemonth ’s and the worst form in 11 long time ( unadjusted for ostentatiousness ) . It ’s unmanageable to pinpoint a specific grounds for why this transpired , word - of - mouth probably had something to do with it . Several of the films that underperformed from May through August endured negative review , which pain their fiscal prospects . For a while , properties likePirates of the CaribbeanandTransformerswere critic - proof , but this time U.S. audiences were n’t trance by what they had to pop the question . As a upshot , the future of some franchises could be in dubiety .
Analysts were predictingsummer 2017 would be a bumpy periodfrom the kickoff , so this should n’t come in as a shock to anyone who ’s been following the maturation . as luck would have it , this does n’t appear to be the start of a raw course that indicate the death of cinema . Next summer see the premieres of several eagerly - look blockbuster likeAvengers : Infinity War , Han Solo , Deadpool 2,The Incredibles 2,andJurassic World : fall Kingdom . A problem with many of 2017 ’s releases is that they were n’t exactly in high - requirement , but 2018 should be a unlike story . Sequel weariness is an take studios are hold out to have to deal with finally , but the Marvel Cinematic Universe , Star Wars , and Pixar are reliable hard cash cows . Deadpool 2is coming off the success of its track record - breaking precursor , so it too is poise for greatness .
If there ’s a lesson to be learned here , perhaps executives need to be a little more selective about what they fleeceable illumination . As stated earlier , decisive reception play a sizable office in how most moving picture take on at the box office staff . Christopher Nolan’sDunkirkand the comedyGirls Tripwere capable to exceed expectations simply because of the review . When plan future slates , studios need to take what transpirate in 2017 to heart so they can deliver projects that have widespread appeal and can entertain audiences , instead of having hoi polloi question how something got made in the first place .
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informant : EW
