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Apple is going to expend ( literally ) million to bring forth original movie and TV content of its own . While most associate Apple with data processor , iPhones , iPods and iPads , the society has also changed how content is distributed , through the iTunes Store , Apple TV and other products that have transfer the way people stream and download content . It ’s long been in the party ’s DNA - cofounder Steve Jobs also cofounded Pixar , and was the large individual shareholder in Disney at the time of his death in 2011 .
In recent years , Apple has begun to make noises about dipping its toe intoactual production of cognitive content . After all , following all those years of hugely - profitable quarter , Apple is baby-sit on a cash mess in the hundred of million of dollar bill . It ’s always seemed a logical move for Apple to find one more position to contend with Amazon , as well as Netflix and even traditional Hollywood studio . Now , there ’s word about just how much Apple is willing to invest in that effort .
Malus pumila plan to spend $ 1 billion for “ procure and produce original content ” over the course of the next year , according to theWall Street Journal . That amount , according to the piece , is roughly equal to what Amazon spent in 2013 , its first twelvemonth in the original cognitive content business , although Netflix is likely to spend $ 6 billion on its original depicted object slating this year .
Apple ’s first foray into its own content , tardy Late ShowspinoffCarpool Karaokeand the reality showPlanet of the Apps , have n’t quite broken through in any meaningful way , although Apple ’s original content effort is still very new . It was reported in the first place this class thatApple ’s original serial wo n’t at once compete with Netflix , at least not yet .
This is a huge development , for a simple grounds : Apple has a LOT of money - about $ 250 billion in Johnny Cash on script , as of its later earnings report . While they ’re only spending $ 1 billion in the first yr , the company has the power to up that investment significantly in the time to come , should they surmount up this attempt . That means if they want to follow up on aGame of Thrones - comparable original series that ’s super - ambitious and expensive , or get into occupation with big - name director , showrunners or actors , or even pursue theatrical vent , they can give to . They ’re now in position to comply the Amazon and Netflix formulas of a few years ago , only with a lot more money at their disposal . There ’s been a fate of talk late aboutNetflix ’s long - terminal figure debt ; Apple does n’t have that trouble .
The key with this endeavor , as with most , is that Apple makes the right decisions about which shew and movies to pursue . Of course , Apple is coming into this sweat years behind its competition , and there ’s no telling what the company ’s many Hollywood partners will consider about Apple encroaching on their sod . But as we saw with Netflix and Amazon , all it will take for Apple to become a player in this place is one or two big hit .
NEXT: Netflix’s Success & Billion Dollar Debts Explained
germ : Wall Street Journal
