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Burger King Germany pirate the end of a screening ofIT , offering a warning against trusting buffoon . A week or so ago , it was reported that the Russian arm of fast food behemoth Burger King had charge a ill with the government , in hopes of getting the filmITbanned from the land . The restaurant alleged that Pennywise the Clown have a resemblance to McDonald ’s mascot Ronald McDonald , making the Stephen King adaptation essentially one long advert for McDonald ’s .
While that crusade does n’t seem to have move anywhere - at least not so far - it looks like Burger King ’s connection toITisn’t quite stop yet . This meter , Burger King ’s German branch has seen fit to attach itself to the pic , albeit in a much more lighthearted way than the Russians did . see an opportunity to utilize Pennywise for its own benefit , Burger King Germany adjudicate to stage an amusing packaging stunt during a localITscreening .
Burger King Germany ’s surprise ad was simple , yet effectual . The company expect until justly before the ending credits forITbegan to roll , then used two spotlights to carry a straightforward message to the moviegoers in attendance . The first spotlight said " The Moral Is : Never swear a Clown . " The 2d spotlight then added the Burger King logotype to the screen , making it clear that this was intended to be a tongue - in - cheek shot at McDonald ’s . The full video of the stunt can be seen above .
It ’s obscure at present if McDonald ’s has any plans to respond with their own retaliatory stunt . It probably would n’t be hard to do up with something to say back , as the inbuilt creepiness of Burger King ’s own unblinking mascot has often been point out online . Still , it ’s plausibly more likely that McDonald ’s will just ignore Burger King ’s affront and continue with business as usual . It ’s well-situated to do that when one is at the top of the fast food ravel .
As forIT , director Andy Muschietti ’s photographic film is very confining to crossing the $ 600 million Deutschmark worldwide , and the $ 300 million marker domestically . IThas already taken the crest oftop grossing horror moving-picture show ever , at least when not adjust for ostentation . When inflation is study into account , The Exorciststill reigns , with a close $ 1 billion set gross . It ’s unlikely that latter record will be broken anytime presently , unless of courseIT : Chapter 2’searnings blow the first film out of the water .
More:IT Director Comments on Angry Real-Life Clown Controversy
Source : Burger King Germany
