HBO Max Will Return After Warner Bros. Reverses Course On Branding

Warner Bros. Discovery has announced that its streaming service Max will be rebranded as " HBO Max " during the summertime of 2025 . Of course , this is the second expectant rebrand the platform has faced in the last couple of years . HBO Maxwas the original , but WBD decided to hack the " HBO " when it merged content over fromDiscovery+ back in 2023 . Only two unretentive years later , the HBO brand will again be fixed to Warner Bros. Discovery ’s streaming platform .

The HBO Max rebranding was announced at the Warner Bros. Discovery Upfront presentation in New York on May 14 , 2025 . WBD ’s president and CEO , David Zaslav , said , " Today , we are bringing back HBO , the brand that represents the highest tone in medium , " pass on to put forward that this brand will admit Warner Bros. Discovery to " speed up [ the ] growing " seen on the streaming service in late days . JB Perrette and Casey Bloys , the CEO of Streaming and HBO / Max Content , respectively , added further detail on the goals of this rebrand . See their full citation below :

Perrette : “ We will continue to focus on what makes us unequalled – not everything for everyone in a family , but something distinct and bang-up for adults and families . It ’s really not subjective , not even controversial – our computer programing just hits different . ”

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Bloys : “ With the course we are on and strong momentum we are savour , we believe HBO Max far better represent our current consumer suggestion . And it understandably states our implicit promise to deliver content that is spot as unparalleled and , to steal a line we always say at HBO , deserving pay for . ”

What HBO Max’s Return Means For The Warner Bros. Discovery Streaming Service

How Max’s Content May Change

Warner Bros. Discovery initially axed the " HBO " from HBO Max as part of the decision to merge Discovery+ with the cyclosis service of process . The platform included a encompassing variety of content , so Max was a more fitting title . However , the statements from Zaslav , Perrette , and Bloys emphasize that the turnaround of this late 2023 rebrand results from the political program ’s continued development and a preference for HBO ’s content . Other cyclosis services propose to furnish , as Perrette said , enough of a mix that there is something for everyone in the household . HBO , on the other paw , has prioritized niche singularity .

It appears that the upcoming rebranding will imply that the streaming religious service is refocus on HBO ’s specific brand of subject matter while leaning into other projects that boast a interchangeable uniqueness .

The current " Max " platform already prioritizes HBO task , even without saying so in the name . With the braggy fracture back to " HBO Max , " the discriminatory content is emphasise by the title . The Warner Bros. Discovery websitestates thatthe party will be " de - prioritizing other genres that push back less engagement and accomplishment . “Overall , it appears that the upcoming rebranding will mean that the streaming service is refocusing on HBO ’s specific brand of substance while incline into other projects that gas a similar uniqueness .