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ESPN’sMonday Night Footballhit a time of year - Sir David Low in the rating last night despite the halftime debut of the much - anticipatednew trailerforStar warfare : The Last Jedi . review of the actual game have been largely negative ( especially if you ’re a Bears fan ) , but the trailer has capture a glowing receipt fromStar Warsfans , who will behard at workfor some time dissecting the just about 2 - minute clipin hunting of clew .
The first hint that ESPN and its parent company Disney meant to glom up for a primetimeLast Jeditrailer discharge do weeks ago whenMark Hamill himself tweetedthat rooter should be on the look - out for something special on October 9th ( the tweet was quickly deleted ) . Despite director Rian Johnsonwarning fansto stay aside from the lagger and its potential spoilers , the expectation was thatMNFwould incur at least pretty of a rating chance fromStar Warsfans enduring two quarters of NFL football game for be among the first to witness the newfangled cartridge holder when it finally debut at halftime .
alas for ESPN , it does n’t seem the have a bun in the oven ratings bump ever materialized . fit in toDeadline , last night’sMonday Night Footballgame between the Minnesota Vikings and Chicago Bears finished with a 7.0 military rating in metered markets , bind the second biz ofMNF ’s time of year - open doubleheader as the lowest - rated telecast of the class . Last night ’s game was down a whopping 17 % from last Monday nighttime ’s biz between the Kansas City Chiefs and Washington Redskins . However , the paygrade was up 8 % from last year ’s week 5 match - up between the Carolina Panthers and Tampa Bay Buccaneers .
In this case at least , awkward mark - promotion does n’t come along to have worked out very well . Star Warsfans patently did n’t feel the pressing motive to submit themselves to football just to see a dawdler they knew would be put up on the internet within minutes of its television set debut . AnyStar Warsfans who did sting the bullet and watch the first half were treat to an ugly slog of a game that have a ton of penalty , almost no offense and the lamentable spectacle of Vikings signal caller Sam Bradford attempt to play on a uncollectible knee before mercifully getting pulled ( even Snoke would n’t make a quarterback play injure the way Mike Zimmer coerce Bradford to bide out there despite being as immobile as Han Solo frozen in carbonite ) .
News of low ratings for last night’sMNFwill no question provender into the narration being trade by some that both the NFL and ESPN are being suffer by all the controversies about their employee engage in overtly political acts both on the field and on social spiritualist . It ’s potential however that last night ’s ratings had less to do with sports fan being fed up with participant kneeling during the anthem and more to do with a equal - up between a pair of teams that miss star topology power and are not particularly attractive to internal audiences . to boot , the MLB playoffs are in full golf shot , which in all probability took some of the audience forMNFaway . The New York Yankees ( arguably baseball ’s most recognisable squad ) were playing against the Cleveland Indians at the same time Bears - Vikings was hold up on .
Aware that Vikings - Bears might not be a greatMonday Night Footballdraw , ESPN and Disney try goose their ratings by mixing in someStar Wars : The Last Jedihype . The ploy looks like it fail , but at least most masses agree the trailer is somewhat nerveless .
MORE -Star Wars: The Last Jedi Trailer Breakdown
generator : Deadline
