The Dark Tower
Updated box office foretelling after Thursday and Friday suggestThe Dark Towercould misplace its opening weekend toDunkirk , a film that is currently in its third workweek of release .
Dunkirkmay be an intense , serious state of war movie , but it still comes from Christopher Nolan , a proved manager of blockbusters from untypical pitches;the film bunk expectations to nett $ 50.5 million in its first weekand showed off competition fromThe Emoji Movieto win its second . Conversely , The Dark Towerarrives under the shadow ofpost - yield originative clashesand a selection of overly minus reviews . Previous projection based on Thursday totals still had the Matthew McConaughey / Idris Elba - starring Stephen King adaptation easily gain the weekend in the $ 20-$25 million bracket , but update numbers suggest otherwise .
The Wrapis reporting Saturday projections for the weekend that pegThe Dark Towermaking $ 18 million across the opening frame , withDunkirkexpected to hit around $ 16 - 17 million . Given the closeness of the act and how muchTowerhas already fallen , that could indicate Nolan ’s war thriller maintain its # 1 slot .
Even ifDunkirkdoes microscope slide to # 2 , this is still very bad news forThe Dark Tower . The film had a moderate budget of $ 60 million so a below-$20 million possibility puddle breaking even appear unbelievably unlikely , especially given the film ’s fearsome reviews and B CinemaScore . Withthe movie mean to service as the jumping board for more pic and a prequel telly serial , that ’s especially troubling for Sony . That say , their marketing for the movie was incredibly unknown , with a very late first preview and minimal ostentation as release approached suggesting they were always aware of the film ’s uphill struggle .
As well as reaffirmingDunkirk ’s success - the picture show is almost home free into profit - the update predictions also promise troubles forThe Emoji Movie , which is set to cut down 50 % to $ 12 million . Costing $ 50 million , it take care like Sony ’s other rail former - Summer sacking will be a loser .
These are of course mid - weekend estimates so things could convert , but the subject matter seems to be that , despite success last calendar month withBaby DriverandSpider - Man : Homecoming , Sony is struggling . With recent finance reports having themlosing $ 86 million in the first poop , this does n’t forecast too well for the studio . Bigger than that , it see Summer 2017 begin to wrap up on a rather disgraceful note . tag sales have been down this year despite an overall higher quality of content , leaving all studios with some major issues to address going forward .
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author : The Wrap
