Paramount Inks Deal to Turn More Hasbro Toys Into Movie Franchises

Hasbro and Paramount will expatiate their movies - based - on - toys output , with a new announcement confirm their commitment to unexampled collaborative undertaking . So far , the relationship between Paramount and Hasbro has produced fiveTransformersfilms and twoG.I. Joemovies . ( Hasbro also made the Rihanna - starringBattleshipmovie from 2012 , but Paramount was n’t involve with producing that one . )

It was already clean that Paramount and Hasbro wanted to make a lot more movies , as evidenced by the upcomingBumblebeemovie and the declaration of a new motion-picture show ramification within Hasbro : Allspark Pictures . Also , the powers - that - be at Paramount and Hasbro have foregather two writer rooms in recent memory : one to crock up the stories ofmanifoldTransformersmoviesand another to build aHasbro cinematic universearoundG.I. Joe , Micronauts , Visionaries , ROM The SpaceknightandM.A.S.K.

Related:G.I. Joe Getting A ‘Millennial’ Movie Reboot

This courtly annunciation confirms that official deals have been inked between Hasbro and Paramount , allowing the companies to get going with its healthy slate of new projects . Deadlinebroke the news , sharing a command from Hasbro CEO Brian Goldner , which spells out the barest staple of the deal :

“ Paramount has been a worthful partner of Hasbro ’s for more than a decade , and we ’re looking forward to taking our relationship to the next level . Storytelling , in its many physique , is revolutionizing our business and differentiating Hasbro in all sectors where we operate . We await frontwards to get together with the talented team at Paramount to create powerful novel tale for kids , fans and household globally . ”

Paramount Pictures CEO Jim Gianopulos also chimed in , praising Hasbro ’s “ tremendous array of exceptional brand ” and report the expansion of the two companies ' family relationship as “ incredibly exciting . ” Both party seem to be very proud of and it ’s well-situated to see why : this new passel spans photographic film , television set , live - action and liveliness , which could well open up a quite a little of new revenue streams for everyone involved .

However , it is pretty frustrative , as a viewer , that this announcement did n’t come with the introduction of a massively cool new project . It ’s clear that these businessman want to make more message and therefore more money , but this was an chance to get the fans unrestrained . They could have affirm a few approaching films and TV shows , but instead , they just announced the corporate partnership and go away it at that .

It ’s hard to tell if audience appetite for toy - based film remains strong , or if public interest in the idea is beginning to decline . transformer : The Last Knightmade $ 605 million worldwide , which go like a lot , but is actually less than every otherTransformersmovie except for the first one . But whether film fans want them to or not , Paramount and Hasbro are clearly lay out on converting many more playthings into moving image both adult and little .