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Virtual Reality is a growing vogue in the amusement world as of late , as both Pixar’sCocoand Disney’sStar Warsfranchise have decided to take hold of the idea . With Pixar being part of Disney , it only work sense that both would let in virtual reality choice for two of their large upcoming holiday releases . Star war : secret of the Empireis a hyper - reality experience mean to be an attraction , while the virtual reality experience ofCocowill be made available for consumers to use with their own VR devices .
The two experiences are as unlike from each other as the movies . One is meant to be interactive , while the other is mean to entice a succeeding audience . While the experience forStar Wars : Secrets of the Empirerevolves around the attraction at Downtown Disney at Disneyland Resort , theCocovirtual reality experience allows users to research the coloured existence of the dead that will be seen in the pic .
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As report byVariety , TheStar Wars : secret of the Empirevirtual realness experience will premiere in December and will allow users to partake in the action of a galaxy far , far off as a Stormtrooper . It was also expose thatCoco VRwill be more of a viewing experience andwill be set up through Oculus Rift and Gear VR headset in November .
With applied science continuing to offer unexampled ways to bring in as many viewers as possible , Disney may be getting a jump set about by offering VR experiences as a marketing prick . WhileCocohas had some recoil with many fans insist the film is just like twentieth Century Fox Animation’sThe Book of Life , Pixar is still playing up the film ’s lush visuals as a primary marketing detail , and seems to view VR as an opportunity get that across and hopefully get mass into theaters .
It ’s difficult to tell whether or not VR will become the next big thing in terms of marketing , even for films likeCocoandStar Wars . After all , headsets and rigs need to power most experiences are price prohibitory , thereby hard limiting the potential reach of such selling with audiences . Perhaps that ’s partly why Disney is choosing to makeSecrets of the Empireinto an attraction and not merely a merchandising tool . For one thing , Star Warsdoesn’t really need much in the way of advertizing to gather pursuit from fans , while keeping the VR at the ballpark will ensure each node gets the same experience .
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Source : salmagundi
