Solo Director Ron Howard Responds To Box Office Underperformance

unluckily for Disney , the spinoff ended up becomingthe firstStar Warsinstallment to lose money . It fail to meet expectations when it open over Memorial Day weekend , and from there the numbers only gravel worse . To date , Solohas earned just $ 176.1 million domestically and $ 312.2 million worldwide . Through all of this , Howard has remain a nifty sport on Twitter , keeping his spirits high Arthur Robert Ashe retweets support from fans . Now , he ’s fill the meter to offer his two cents on the poor commercial-grade totals .

Related : Solo Is The First Star Wars Box Office Failure

Once againtaking to Twitter , Howard reply to a comment from a looker convey frustration that some moviegoer are skippingSoloin theaters because of their spirit on Rian Johnson’sThe Last Jedi , which was implausibly divisive . CitingSolo’ssolid A- CinemaScore(exit polls ) , Howard seemed sad by the means things have turned out :

George Lucas with A New Hope imagery v3

Solo’sbox agency is a jolly complex scenario . It ’s hard not to talk about the film without mentioning the ill-famed yield woefulness , which causedthe output budget to skyrocket past $ 250 million . If the spinoff was made under more normal circumstance and stayed on course , it would have gain its open frame even point and turned a belittled gain by now . That being said , $ 312.2 million worldwide against a production budget of $ 125 million ( its original price rag ) is a substantial , yet workaday haul , and certainly much smaller net profit than whatStar Warsis accustomed to . For example , The Last Jediended up at $ 417.5 million in the blackafter earning $ 1.3 billion globally . In the backwash ofSolo , Lucasfilm is go to need to rethink some strategiesas they move forward .

as luck would have it , it looks like any required fixes will be relatively well-off to make . Solo’sbiggest problem appears to beits uninspired selling campaign , which was compounded by the May exit date . Solo , which was never positioned as a must - see case , came out in the shadow ofAvengers : Infinity WarandDeadpool 2 , which suffer its box seat office candidate . As long as Lucasfilm is smarter about where they put theirStar Warsfilms and how they sell them , they should be okay . It ’s hard to seeEpisode IXcoming up brusque at the box office next Christmas .