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In homework of the release ofSolo : A Star Wars Story , Disney and Lucasfilm have launched the # RoarForChange charity effort , where devotee can raise money for United Nations International Children’s Emergency Fund plainly by doing a Chewbacca impression . Han Solo ’s beloved Wookiee co - pilot has been a raw material of the franchise sinceA New Hopedebuted in 1977 , seem in seven of the films to appointment . And while Chewie has just been a ground image in the sequel trilogy , he look to have a substantial part inSolo . The prequel will detail , among other things , how Han and Chewbacca met . Their dynamic has been an built-in part of the merchandising safari , with footage showcasing sport interactions .
Since Chewie is one of the stars ofSolo , it come as no surprise the studio is using the character to avail make a positive dispute in the world . Over the past few year , Lucasfilm has put together several Force for Change charity military campaign , call upon the legions ofStar Warsfans to donate money for several excellent cause . For the late iteration , there ’s a fun kink : holla like a Wookiee .
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Today , Lucasfilm released a picture to announce the campaign ( watch it above ) . From now until May 25 , Facebook , Twitter , and Instagram substance abuser can send videos of their Chewie roars using the hashtag # RoarForChange . For every post , like , or portion out on those platforms , Force for Change U.S. will donate $ 1 to UNICEF USA , up to $ 1 million . If one would rather not do an depression of the Wookiee , other option to participate include wearing Hasbro ’s famous electronic Chewbacca mask or create a Dubsmash of the Wookiee ’s most recognizable sounds . For more information , visitforceforchange.com .
Lucasfilm ’s licensing partners are also getting in on the fun . LEGO is bringing a BrickMillennium Falconpedicab to New York City to grow awareness for the enterprise . to boot , fans will have an opportunity to ululate with Chewbacca in Bryant Park on May 4 . Funko and Hasbro portion out celebratory videos to help unlock donation to UNICEF . Funds from this particular hunting expedition will go towards Ready - to - utilize Therapeutic Food packets for malnourished children . Rajesh Anandan , senior vice president of UNICEF ventures , expressed exuberance for # RoarForChange , which captures the"spirit of Chewbacca . "
It ’s great to see Lucasfilm use the popularity ofStar Warsto assistant improve the lives of those in need . Since Force for Change was created in 2014 , the various enterprisingness have raised more than $ 16 million collectively , and that number will only go up in the next smattering of years . AfterSolo , there’sEpisode IX , Rian Johnson ’s new trilogyand thestandalone series from David Benioff & D.B. Weiss , which allow peck of new chance for Force for Change to give back to the community .
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Source : Lucasfilm
